Keeping their team focused on their day-to-day work, Car2Go engaged Eventful Planning to assist with the planning and logistics of their activation for the Calgary Lilac Festival.
The goal of the activation was to thank existing C2G members and attract new ones. With that in mind we wanted to create a space that members could, not only stop in and say "Hi", but to also relax, enjoy some entertainment and have a snack. We created a Chill-zone where members could rest and relax, enjoy some tunes a DJ was spinning and order from two food trucks. We also had a climbing wall and other activities outfront to attract new members.
Partners: Perogy Boyz, All out Entertainment, onewest events